There is news from the Fritz Kübler GmbH: The family business presented at its Annual Press Conference 2024 a firework of innovations that offer promising solutions to the economic crisis Growth impulses The employer is always happy to be among the 100 most innovative medium-sized companies Germany. This and other company news of the specialist for position and motion sensors, counting and process devices and transmission technology can be found below in this article:

Fritz Kuebler GmbH

 

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Who is Fritz Kübler GmbH?

Fritz Kübler GmbH is a family business founded in 1960 with headquarters in Villingen-Schwenningen and a world-leading specialist for high-quality position sensors and motion sensors with rotary encoders, slip rings and transmission technology as well as for counters and process devices. The two brothers and managing directors Lothar and Gebhard Kübler have been running the independent and rapidly growing family business from the Black Forest for 24 years now in the 2nd generation. They are supported by the 3rd managing director together with Martin Huth. 600 people work in 12 subsidiaries, 4 production sites and representatives in 55 countries worldwide.

Kübler company news

2024: Weakening economy hits record new products

Kuebler 202420.09.2024 | The Kübler Group will have an overall subdued financial year in 2024 due to the effects of the weakening economy, but will record also positive developmentsAt yesterday's annual press conference, management reported declining sales in the first half of the year.

There are no clear signs of a turnaround in the second half of the year. Despite these challenges, the Kübler Group highlights several highlights that show that the company remains well positioned to Growth opportunities to use.

Ring business and order intake positive

After a year of strong growth and exceeding the 100 million euro sales mark, Kübler is facing an expected decline in sales in the low double-digit percentage range in 2024.

“The markets in the DACH region and in China, but the development of individual major customers also plays a key role," reports Gebhard Kübler, Managing Partner of the Kübler Group. One positive aspect is that the overall order intake is slightly above the previous year's level. "We were also able to significantly expand our customer base and are recording an increase in new customers in many countries. In addition, business in India, the USA, Italy and France was very good."

Especially in the area Slip ring technology Kübler was able to win new, attractive projects. With the unique position on the market of being an automation specialist and a slip ring expert, this product know-how offers a notable advantage.

More from one source

Kübler management emphasizes that customer-specific solutions and partnerships will be given greater focus in the future.More from one source is more in demand than ever,” says Gebhard Kübler. This is being addressed, for example, with new IO-Link connection boxes for easy integration of IO-Link in Industrial Ethernet Networks invoice.

In order to be able to offer customers from Integrated Motion a higher power density in the smallest space, Kübler entered into a partnership with the company Synapticon The disruptive ServomotorThe solution from both partners offers significant improvements over existing products on the market.

Prospects for 2025 and a firework display of innovations

“Yes, we want to break the 100 million mark again,” says Gebhard Kübler, looking confidently to the future, in which they hope to at least compensate for the declines of 2024. economic outlook The managing director describes the company's growth for 2025 as difficult to predict. However, the company's philosophy of growing together with its customers helps. easy to work with KüblerThis strategy offers tangible added value for customers. Specific growth is to be achieved through customer projects and a rebounce of major customers.

The homemade advantages also include the unprecedented Number of new products and the geographical focus. At the annual press conference, Kübler is presenting new innovations that will be launched in 2025 in preparation for the SPS automation trade fair. These include a completely new platform for incremental and absolute Sendix encoders, a new range of powerful Radar sensors and the first safe absolute encoder with Cybersecurity on the market.

Kübler Group records record sales in 2021

01.02.2022 | In 2021, the Kübler Group recorded the highest turnover in the company's history. With approximately 25% growth Kübler achieves over 80 million euros in the group despite delivery bottlenecks and price increases for materials. “The even higher order intake would have allowed even more sales, but the global supply chains had a slowing effect. Nevertheless, we were able to deliver all products within reasonable delivery times," report the two managing partners Gebhard and Lothar Kuebler

Martin Huth, Managing Director Sales / Markom, adds: "We have grown in all regions worldwide, most strongly in the DACH area. Successes with some key customers, which we developed in previous years through the Kübler Technology Talks, also contributed to this. For example, together with customers we have developed integrated, smart Kübler rotary encoder systems for new generations of asynchronous motors and are already supplying considerable quantities."


Koco Motion | System house for drives


Fritz Kübler GmbH is known for its expertise in several industries. This made a significant contribution to record sales. The range of sensors for elevator technology was expanded: Bearingless rotary encoders for pancake drives, rotary encoders for different elevator motors and safe shaft copying systems for the precise positioning of the elevator car were also added.

Also makes an important contribution Industrial Ethernet in combination with Industry 4.0. "Digitization offers great opportunities, because the need for sensors in machines is increasing in order to generate more data," says G. Kübler. For this comes encoders and slip rings are of great importance. “Our Industrial Ethernet encoder business is growing because these components deliver measurement data, diagnostics and identification data – with direct Communication to the Ethernet network". As a further aspect of the Industry 4.0 strategy, he lists products with IO-Link. A digital service offering with a view to asset management and predictive maintenance is currently being implemented.

Kübler among the 100 most innovative medium-sized companies in Germany

01.10.2021 | Fritz Kübler GmbH is loud Wirtschaftswoche was named one of the 2021 most innovative medium-sized companies in Germany for the third time in 100. The Munich Strategy Group (MSG) consultancy carried out the assessment on behalf of Wirtschaftswoche with regard to innovation-relevant factors of over 4000 companies and calculated an innovation score from this.

This consists of key figures and innovation criteria. To determine the innovative power, the MSG examines the extent to which the company is characterized by continuous innovations, whether these are classified as innovative by the market and competitors, and whether sustainable investments are made in innovations.

The entire team is visibly pleased with the award. "The award is a confirmation of our innovation marathon, which we started back in 2015 and motivates us to stick with it with a lot of energy", said Gebhard Kuebler, one of the two managing partners. “We always want to understand exactly how our customers are used in their segments. This is how we can create the right product solutions ”.


Michael Koch GmbH | Your braking energy manager 


The Innovation strategy today increasingly through close cooperation with universities and institutes. In some cases, basic technologies are jointly developed there and specialist knowledge is temporarily purchased.

Management expects 20% growth for 2021

29.09.2021/XNUMX/XNUMX| At its annual press conference, Fritz Kübler GmbH, based in Villingen-Schwenningen, gave an insight into the current financial year and presented its new developments. Management judges that Fiscal year 2021 was very successful with great challenges to be mastered at the same time, such as material shortages, rising material prices and the challenge of finding qualified employees.

The Industry 4.0 Enabler expects the group to generate sales of € 2021 million in 80. The specialists for motion sensors are currently recording an increase of around 40% in incoming orders, while they expect more than 20% growth in sales. Like many other companies, the Kübler Group is currently confronted with delivery bottlenecks and high price increases for materials.

So far, the company has been able to bridge this gap and deliver with only minor delays, reports the management. Your goal in these stormy times is for the company to undergo major changes and digitization. They want to focus on long-term values ​​and goals. Double-digit growth is expected again for the next year. 10% plus forecast Martin Huth, Managing Director Sales / Markom. 

Fritz Kübler GmbH with only a slight decline in sales in 2020

04.02.2021/XNUMX/XNUMX | the Kübler Group successfully fights against the corona pandemic like that Annual report 2020 shows. The Kübler Group recorded only a slight decline in sales of around 2%. The slip rings in particular acted as pulling horses here. The company expects double-digit growth again for 2021. 


encoders | Industrial Ethernet and Industry 4.0 encoders


"This clearly shows that we have come through the Corona crisis properly so far, although it is of course a considerable deviation from the original plan," comments Lothar Kuebler the annual report. The subsidiaries in China and India and some larger OEM customers delivered growth. Meanwhile, business in Germany and some European countries declined. Kübler achieved slight growth in the USA.

In the business area Rotary encoders and linear measuring systems Fritz Kübler GmbH achieved almost the same sales as in 2019. New products in the portfolio ensure sales increases: e.g. B. smart bearingless magnetic encoders for installation in generators and Engines, Safety encoders or the new positioning system for elevators "Ants LES".

The 24 hour delivery service out of more than a million encoder variants, there was strong customer acceptance in 2020. The smaller business area of ​​counting and process technology fell back significantly.

Schleifring business is growing at a double-digit rate

Fritz Kübler GmbH recorded double-digit growth in the slip rings division. "New Ethernet slip rings of the SR 120 series are in demand because they support Industry 4.0 concepts in machine applications," said so Gebhard Kueblerwho is responsible for product strategy in the management team.     


Pepperl + Fuchs | Inventor of the proximity switch


The family company celebrated its 2020th anniversary in 60. The year started with a strong first quarter. This was followed by the weakest quarter with the greatest challenges with a high slump in sales and a decline in incoming orders. Fritz Kübler GmbH introduced short-time work for a short time. 

Since the end of August there has been a steadily increasing number of incoming orders. The fourth quarter was even stronger than a year earlier. In the end, Kübler achieved group sales of around € 65 million. "For a Corona year this is a result with which we are thoroughly satisfied", sums up Martin Huth, Managing Director Sales.

Three reasons for the moderate decline in sales

Kübler attributes the moderate decline in sales to three causes. Initially, the Ability to deliver to strengthen. The core business of Fritz Kübler GmbH is also in sectors that were less affected by the crisis, such as elevators, Wind power, Packaging and Drive Technology. You can also feel the thrust of the new products in the portfolio that Kübler has developed in recent years as part of its innovation marathon. 


Encoder: Incremental, absolute and communicative


Despite the Corona crisis, Kübler has been countercyclical in new sales staff invested. Around 500 “Küberians” work in eleven of their own companies worldwide, over 360 of them in Germany. The training quota is 6 to 7%. Fritz Kübler manufactures at two locations in Germany and at a plant in Pune, India. Kübler also maintains an assembly facility in Charlotte, USA. 

Prospects for the Kübler Group in 2021

Things will continue to improve in 2021. A new sales company has already been established in Malaysia. For 2021, the company expects a just under double-digit growth and want to keep investing. With regard to costs, you plan on sight in order to be able to adjust quickly to changed conditions in the Corona crisis.  

Sales strengthened with another managing director

14.05.2019/2019/XNUMX | Since January XNUMX, the Kübler shareholders and managing directors Gebhard (center) and Lothar (left) Kübler have been co-managing the family business Martin Huth (r.) extended. He will be responsible for sales and marketing. With this step, the family entrepreneurs, who previously shared this task, want to strengthen their sales presence in market segments and international sales regions and accelerate the market launch of new innovations.

The appointment of Martin Huth (53) is a Part of the long-term growth strategy and follows as a logical step the strong expansion of R & D and innovative strength of the company and thus a large number of product innovations. 

Martin Huth has held management positions in the industrial environment for many years sensors and Automation active. He was often there at home in Asia. Martin Huth has been working for Kübler since 2012. He lived in Asia as Director Apac until the end of 2018, where he was responsible for the Asia-Pacific market with the subsidiaries in China and India.

Martin Huth wants to drive the expansion of smart product offerings and solutions with high added value for customers. A quick and successful introduction of the new and upcoming products from the Kübler Innovation Marathon are also a priority for Huth. He also wants to increase the market share, i.e. further expand sales areas and regions internationally and keep Kübler reacting quickly.

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Author information
Angela Struck

Angela Struck is editor-in-chief of the development scout and freelance journalist as well as managing director of Presse Service Büro GbR in Ried.