Hybrid virtual trade fair Future Fair starts today in Cologne

Today the stand builder is organizing La concept for the first time the Future Fair 2020. One completely virtual fair it is not, rather one real digital conference on the future should it be. The partly virtual event relies on a new technical platform that connects real rooms, exhibition stands and stages and enables direct, personal exchange via chats and video tools.

Entrepreneurs, experts and industry insiders are discussing current trends in the trade fair event. The conference analyzes how trade fair worlds are changing and examines how exhibitors and organizations can design and implement real and virtual events and trade fairs in the future.

Questions about questions in the focus of the virtual Future Fair

The Future Fair 2020 is looking for answers to questions from trade fair and event organizers such as:

• When will be again big fairs and events on site be allowed?
• Wie kann man Trade fairs today implement?
• What do the organizers and exhibitors have to do with regard to Distance and hygiene regulations note?
• Which digital solutions are already available with which Trends?
• How can online events be real experience be?
• How do digital conference formats guarantee winning? new leads?
• Which role does Social media with you?

How to write and organize the perfect press release

"The future of the trade fair is hybrid. Even if everything will soon be possible again, we have to take care of the digitization of our trade fairs and congresses, ”says Christiane stein, event expert and moderator of the Future Fair. “Virtually we can reach many people due to the large reach, the effect is lasting and very concrete as far as the messages are concerned. But the virtual trade fair also needs the social, personal contact and dialogue. "

Unique event concept from the start-up Neyroo

The Future Fair combines panel discussions, interaction rooms, keynote lectures, interviews and newsrooms via a virtual, three-dimensional effect Event campus together. La Concept relies on the new development of the Cologne start-up neyroo. Registered participants can log in online via an individually designed event campus.

Pepperl + Fuchs organizes first online automation summit

The virtual fair welcomes guests with a individual agenda. On campus you have access to various real offers. Multi-media lectures, discussions and statements from the symposium are recorded live, in real time or in advance. The content is then made available to visitors and exhibitors on demand. Participants can meet in chat or video meeting rooms on campus. There they can take part in discussions, make comments or digitally listen to the beats of a DJ duo on the campfire.

Foreseeable trade fairs will not be at the pre-Corona level

"We do not assume that trade fairs will take place in the foreseeable future as they did before the corona pandemic," says Oliver Froestl, Managing Director of the stand builder La Concept and organizer of the Future Fair. “The future lies in the intelligent combination of real and digital trade fair presentations. Our customers need new solutions for this. That's why my team and I are working on innovative products and concepts. "

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Since the beginning of the Coronakise, La Concept has lost around 150 orders for trade fair support and construction. It started with the Internorga in Hamburg and is currently at Gamescom. Oliver Fröstl's team used the shutdown to deal with the frameless Light box system Lumin 4 to develop a product innovation to market readiness. Lumin 4 is set up in two minutes without tools or assistance.

Game changer for conferences and trade fair appearances

"It is the shining revolution of the roll-up and in terms of mobility, functionality and appearance and therefore a game changer for conferences and small trade fair appearances," says Fröstl with certainty. "Especially now that smaller events are allowed again, companies can present themselves on a new level with Lumin 4."

Exhibition calendar: overview of industrial exhibitions for developers

rethink is the motto and this is exactly what Future Fair is up to. The symposium in the form of a live web event should allow a change of perspective and provide food for thought as to what trade fairs and events of the future will look like. According to the organizer, one thing is already certain: trade fairs and events will be new forms of play need.

A little foretaste of the Futur Fair