Increase sales with sales and marketing symbiosis

Sales needs Marketingbecause marketing aligns the company with the market. And marketing needs sales because sales tests concepts and strategies. The Digital sales guide von Urban Division unites the two corporate divisions and lets them pull together. With this smarketing, a company's sales can be increased.

The idea for the new concept came from Sales Experting Katrin Lüdemann, COO Urban Division, when a CEO annoyed on LinkedIn reported that sales and marketing don't go hand in hand. He threatened to lock the CSO and CMO together in one office until they speak a common language.

This idea is based on the lack of synchronization and collaboration between sales and marketing. The own experiences of the two inventors Katrin Lüdemann and Thorsten Ruhle, Owners of the Urban Division agency show that these two departments hardly understand each other in real business life, let alone work together and / or act in common focus. There is no difference in the respective objective of increasing the company's sales.

Katrin Lüdemann describes the initial situation: "My idea is based on the answer to the following question: If, for example, marketing has clearly identified and defined a target group to which my products are ideal, why shouldn't sales and marketing go this way together?? “Everything that is worked out in marketing in terms of concepts and strategies, however, needs the check. And who can test that better than the sales employee as a seller who is in direct contact with existing customers, interested parties and potential new customers?

Sales need marketing vice versa

The practice is often so different. “We experience it in our everyday consulting work, where we often hear sentences like 'We don't need marketing'. This is special practiced in medium-sized businesses“, Explains Katrin Lüdemann. As a result, there is then neither a persona buyer, nor a sales strategy for target customers or clearly defined target markets. 

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Each Presentation looks different, there is no uniform external image. "The heaviest thing is that the sales employee has to do the whole thing alone," says the Sales Expert. “Sales are lived without flanking marketing, which opens doors. The sales representative is all alone in his acquisition efforts to convert cold contacts into contracts. " 

Sales therefore need marketing because marketing aligns the entire company with the market and market needs. Marketing is a facilitator and companion on the way to Turnover. And marketing needs sales because concepts and strategies have to be tested. The sales employee plays reality back into the company in a direct way. Field service and back office in sales know what the market wants. In the sales process it is decided whether money is earned or not.

Smarketing unites what belongs together

The Digitalization has turned some things upside down in many companies: processes, structures, marketing. Lead development with CRM systems also takes place exclusively online. What was forgotten? The customer. With his opportunities to compare and research, he ensures that offers are more geared towards his needs. The boundaries between sales and marketing have long been blurred. Marketers and salespeople already play on the same team. No longer two perspectives are required, but only one: that of the customer.

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"Our Smarketing tool helps sales and marketing to understand each other symbiotically and thus win. The aim of smarketing is to achieve common, measurable goals within the company and to ascribe mutual responsibility and sovereignty to each other. It's about a kind of brotherhood or sisterhood between marketing and sales. With just one common task: to increase the company's turnover.

For such a task our smarketing concept can be used as Guide for more sales deploy. The sales guide is a navigator that can be used to optimize sales and increase sales while improving reach and image at the same time.

Extensive brainstorming, concept, implementation

“We wanted a practical and simple tool find that solves the hurdles and challenges of companies ”, says the Sales Experting. But how do sales and marketing come together? “We're talking about more than 'just' interlinked cooperation between the two teams. For us as practitioners, it is logical that sales should look in the direction of the company's marketing strategy. "

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Why are there still such great challenges when working together? Because both teams have a different approach to the solution with the same goal over and over again. “It quickly became clear to us: We wanted condensed, unambiguous, crisp and immediately understandable Instructions for action produce for the entrepreneur. 

“For six months we wrote everything down, scribbled full flipcharts, placarded walls with Post-It's and created paper Color sea of ​​thoughts in the office, garden and apartment peppered with the passion to create something for us personally, ”remembers Katrin Lüdemann. Discussions and feedback with and from business partners and friends followed, rejections, new considerations and so we worked for almost a year on implementing this idea. The result is a symbiosis of smart marketing and digital sales, which gives companies an edge over their competitors. Few companies currently use this method. 

Automated digital sales guide

With the automated sales tool Digital sales guide has created a very effective strategist for merging sales and marketing. The digital sales guide asks the crucial questions and gives concrete, immediately actionable answers that lead to more sales. The tool coaches and helps in the growth process and leads to the optimization of sales. 

The digital sales guide works like a kind of course. Based on Yes or no questions a smarketing concept is created based on the user's answers. This is automatically sent to him by email as an individual PDF handout with specific instructions. Five steps are necessary to increase sales with the tool: register, pay, answer questions, receive a concept, implement optimization. In addition to the smarketing concept, the user receives a free half-hour zoom call.