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"In the new department should technically-practical experience of close collaboration with customers in the application of technology are combined with elements of research and development," said Daniel Thalmann, Head of Advanced Engineering at NKE in Steyr. "The objective is to develop relevant and promising solutions to customer problems and needs." The planned project fields extend from materials through design optimization to integration of electronics to create "smart products". "In five years we want to achieve 20 percent of company sales with products that do not exist today in the form," says Thalmann. "The new department has the right to follow the concept of Right First Time, ie fault-free production right away."